Info Professional - SEM, PPC, SEO News

My name is Andreas Pfister and I am the author of this blog which contains information about Digital Marketing. The articles here focus on Search Engine Marketing (SEM) strategies in general, on Pay-Per-Click (PPC) Marketing and Search Engine Optimization (SEO).

I was always interested in the world wide web and its opportunities and therefore decided to study Information and Knowledge Management at the University of Applied Sciences in Darmstadt, Germany, and the University College in Dublin, Ireland. During my studies I was working at Enterprise Search companies for two years gaining my first experience in the search sector.

After completing my degree I followed my heart what brought me to Madrid, Spain. Here I started to work as a Campaign Manager at 24/7 Real Media, a WPP company. My goal was to provide effective solutions of digital marketing to the client and implement them with the best Return on Investment possible.

Since June 2008 I am working as a Search Trainer EMEA here at 24/7 Real Media. I train Campaign and Account Managers of different Media Agencies in the EMEA region. The training is focused on the use of 24/7 Real Media’s proprietary Bid Management Tool and on

• Pay-per click (PPC) for Google, Yahoo!, msn, MIVA etc.
• Paid Inclusion (PI) for Yahoo! Search Submit Pro
• Shopping Engines.

I would be happy to answer any questions or to receive feeback to

mail (at) info-professional.de

Kind regards,

Andreas Pfister

DISCLAIMER:

The information on this website represents my personal opinion. My opinion may differ with other people’s opinion and my employer’s opinion. This website is by no means related to other people nor my employer.