Google continues with providing more details on search volume
Google today launched a tool called Google Insights for Search that provides information about users’ search behaviour. This release follows a number of tools that are targeted on delivering information to advertisers and marketers.
First there was an important update of Google Trends in June that allows you to compare the popularity of search terms. The update of the Keyword Tool was the next step. Now it delivers the approximate search volume for each keyword that is searched; definitively useful information. The Google Ad Planner also belongs in this category of tools that help to estimate the search volume and advertisement spend although it is designed for the Google Content Network.
Google Insights for Search is the latest tool in this series. It helps advertisers to understand searcher behaviour. Like Google announces “… you can type in a search term to see search volume patterns over time, as well as the top related and rising searches. You’ll also have the ability to compare search volume trends across multiple search terms, categories (commonly referred to as verticals), geographic regions, or specific time ranges.”
Barry Schwartz shows the capacities of Google Insights for Search with some examples in his article on Search Engine Land.